Beauty is in the eyes of the observer, and in the modern age of digital technology beauty and beauty products today are based on AI and AR technology. Technology has brought beauty brands, products and services accessible to all who want to test and explore cosmetics products from the comfort of their own homes.

Beauty tech makes use of AI (artificial intelligence) and AR (augmented reality) to create a variety of products that can be used in live-to-life virtual trials without the need to purchase that particular product. With its simple-to-use and powerful technological advancements, Beauty AI has brought an interesting change in the world of cosmetics.

Post-pandemic, market demand as well as strategies have changed to promoting the advantages of technology in improving customer experience, establishing and maintaining a base of customers for innovative products that are in the fields of skincare, cosmetics, retail and many other types of services. As the world transitions towards a more technologically advanced technological age beauty technology will really become a commonplace in 2025.

Here are five ways that Beauty technology can be extremely beneficial to both customers and beauty brands.

Personalized Shopping Experience

With the increasing popularity of experiments and awareness of skin types and their suitability, shoppers today want buying experiences that cater to their preferences. Additionally, they prefer solutions that respect their time and provide effective online services. Forrester research shows that 55 percent of US online users are likely to cancel their purchase on the internet when they are unable to find an answer quickly to their inquiry.

How can Beauty tech allow shopping to be customized?

• Beauty tech makes use of AI to detect the types of skin, issues, and the appropriateness.
• It suggests personalized products by the needs of the customer.
• With AI the ability to experiment with new products such as lipsticks in various shades, hair color or foundations becomes a breeze. Customers can view how the product appears on their face and select according to their preferences.
• The facial characteristics of the user are detected by AI and recommend products specially made for the user.

Capture Customer Insights and Behaviour

There’s nothing more memorable and satisfying for the consumer than being noticed and acknowledged. It’s essential to comprehend the requirements and preferences of a client to provide them the most appropriate item from your selection. This can only be accomplished with the right information and insight into the buyer’s history of purchases and preference, preferences for skin types and other important information.

Brands that sell cosmetics can use Beauty AI to gain valuable insights and enhance their marketing strategies. It facilitates offline and online shopping for consumers since it tracks and analyzes the entire journey of a customer across many touch points.

Data-Driven Marketing

The information gathered can be used to improve marketing communications. In addition however, the products can be modified and improved using the information that is available through understanding the profile of the customer.

Data-driven marketing isn’t just feasible, but it is extremely effective and effective, as seen on social media sites. By analyzing the data, cosmetics companies can identify customers by different parameters. Hyper-targeted marketing campaigns can be designed with an excellent conversion rate.

Omni-Channel Approach

A traditional, single method is now a thing of the past. The application of Beauty tech expands when it is available to customers via both offline and online platforms like the internet, retail tablet, in-app and even across social media. By implementing an omnichannel model, it is possible to interact directly with customers and not have to meet them in person.

Your brand can be taken and your brand to customers, no matter where they go, such as their homes, makeup shops, when they travel in malls, and even to an office park. The brands thus expand their customer base as well as increase their reach to the public through the use of Beauty AI, which facilitates an omnipresence.

Untapped Revenue Streams

As well as helping businesses increase revenue, Beauty AI can also create a new source of revenue with branding partnerships with retailers and online marketplaces. Another step toward an omnipresent shopping experience, offline stores can make use of Beauty technology to increase their sales through the use of smart mirrors or digital kiosks within their stores to sell selected cosmetics brands.

If a buyer purchases items from these brands through the kiosk or smart mirror recommendations, the retailers earn revenue on a commission-based basis. Brand partnerships that are remunerative are possible in the event that the same strategy is implemented on the internet for marketplaces. Beauty AI could be extremely useful in launching the launch of a new product, or increase the visibility of a certain product.

Final Words

Technology advancements are revolutionizing the market and customer expectations from brands that sell cosmetics It’s the right time for cosmetics companies to benefit from the effectiveness in Beauty AI for online as and offline channels.